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“There has been a cultural shift in metros and big cities and Indians are now more open to having boyfriends or girlfriends, in comparison to a few years ago,” Pragya Singh, vice president—retail and consumer products at Technopak Advisors, told Quartz.

“So going forward, I think, the sector will take off and see a fast growth.” As is true for most technology businesses, the entry barriers are low.

“The Indian society is fast transforming and online dating is increasingly becoming acceptable,” Helion’s Ritesh Banglani told Business Standard newspaper.

This year has already seen several other dating apps raise funds.

However, monetisation is definitely on our roadmap,” Menon said.