He typically forks over about 0 a night -- and that's not including lavish dinners at Daniel or shopping excursions on Madison Avenue.
For a sugar daddy willing to pay up, the site says it verifies his identity, annual income, and net worth and then ensures his profile gets the most traction by continually allowing it to pop up in the top tier of search results.
Educated, debt-ridden 20-somethings happen to be an age demographic that intersects nicely with Jack's preferences.
He changed into his swimming trunks, she put on a skimpy bathing suit, and then, by the side of his pool, she rubbed sunscreen into the folds of his sagging back -- bracing herself to endure an afternoon of sex with someone she suspected was actually about 30 years her senior.
Taylor doubted that her client could relate to someone who had grown up black and poor in the South Bronx. A month prior, faced with about $15,000 in unpaid tuition and overdue bills, Taylor and her roommate typed "tuition," "debt," and "money for school" into Google. Intrigued by the promise of what the site billed as a "college tuition sugar daddy," Taylor created a "sugar baby" profile and eventually connected with the man from Greenwich.
"Most of these young women have debt from school," says Jack, who finds most young women also carry an average of $8,000 in credit-card debt.