Consistent with parental investment theory, women, on average, tended to state an interest in long-term mating more so than men did.
This was only relative though: both men and women reported a desire for long-term mating, and most men in this dating context did choose a long-term mating orientation. Popularity was heavily influenced by easily perceivable physical attributes such as facial and vocal attractiveness, height, and weight.
Another reason may be that those with a short-term mating orientation may have been more extraverted, and their extraverted behaviors were noticed and remembered more.
Other research has shown that Extraverts do better than introverts in a rapid mating context such as speed dating (Luo & Zhang, 2009; also see : the more shy the man appeared, the less popular the man.
They set up a speed-dating event and invited a total of 382 people (190 men and 192 women) who were aged 18-54 to participate.