This should be primary focus group, for the simple reasons that internet use, social media use, and other aspects of digital occur as more “natural” to people in this group.
In Zimbabwe, with its booming population of college students, there are no prizes for guessing the demographic where “all the money” is lying.
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Whenever I engage Zimbabweans on the issue of trying to find love using virtual means, a version of one argument always comes up: dating sites in the traditional sense are not necessary in Zimbabwe.
Zimbabwean social media, except a little bit on Twitter, hardly reflects the country’s diversity to the fullest.