With PPC, there’s nothing worse than not knowing what you don’t know.
Inside your Ad Words account, you most likely have short tail and long tail versions of different keywords.
Growing up, I wasn’t the type of kid who knew how to fix things.
I wasn’t into cars or building tree houses and I couldn’t for the life of me figure out why my Discman kept skipping (yes, it was because I was moving).
Message match is when the search term matches with the ad, and it’s ideal because achieving it means that Google bolds your ad copy to stand out.