You can join niches like non-smoking, organic, psychic, cigar, coffee, mullets and classical (music). The site is mostly for verified college students and alumni.
If you can fit the bill, however, the site gives you awesome features.
Technology and competition for this lucrative market has made a mockery of it.
To the average person, thanks to bad press and other contributing factors, online dating has become somewhat of an un-trusted source for meeting people.
The best thing about this site is that it shows you what other users are looking for and the strategies they are applying to get it.