The social news website Slashdot, sometimes has news stories that, once posted on its website, "go viral"; the Slashdot effect refers to this situation.
Mobile social media refers to the use of social media on mobile devices such as smartphones and tablet computers.
When engaging with these services, users can create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online.
Businesses have a particular interest in viral marketing tactics because such a campaign can achieve widespread advertising coverage (particularly if the "viral" reposting itself makes the news) for a fraction of the cost of a traditional marketing campaign (e.g., billboard ads, television commercials, magazine ads, etc.).
Nonprofit organizations and activists may have similar interests in posting content online with the hopes that it goes viral.
Social media changes the way individuals and large organizations communicate.
These changes are the focus of the emerging field of technoself studies.
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