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One of the ways he persuades first timers to opt in is by displaying the current number of email campaign subscribers: If you study examples of social proof critically, you’ll see that the vast majority of them aren’t written directly on the call-to-action buttons.

And, that’s appropriate, because the call-to-action itself should only contain carefully selected copy aimed at leading the customer to click the button.

If your target audience consists of business owners who are tired of creating content to drive traffic to increase their sales, all to no avail, you can capitalize on that when writing your landing page headline.

Your headline could be something like the following: It’s not enough to simply identify and agitate the problem – your job is to make the solution available to them. This is where the follow up email campaign converts on lead generation., a site that helps you find and hire web designers and developers, uses a slightly different approach in its call-to-action.

It no longer matters what the button color, button text or button design is. The headline communicates as much: it acknowledges that many help desk solutions don’t deliver efficient customer service and reassures users that Help Scout knows they don’t want to settle for that kind of solution., a company that prints business cards and other marketing materials, understands how to convince its prospects and customers.