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But it's subtle, and of course, few would admit to surfing online dating sites for Chinese women, yet when the only girls they date are Chinese, then the probabilities are in their favour.

A quick browse on the Internet for “yellow fever fetishes” brings up a host of websites, articles and videos, mostly from the US, that express humour, distaste and offence at the sexualised objectification of East Asian women, with some equating yellow fever to racism rooted in colonial ideas of power and submission.

Interestingly, however, many East Asian women aren’t bothered; some even play up to the stereotypes or entertain such fetishes, according to Dr. Indeed, websites like My New Chinese Wife – set up by Chinese women in Hong Kong, the UK and US, promote what it sees as traditional qualities of “Sweet Chinese Brides”, and assist westerners in finding their own.

Furthermore, stereotypes around timidness, not being outspoken or politically active also mean people can make such comments with no backlash, she says.

Certainly, the idea of the “passive” Chinese is a well-known, but an increasingly misguided view – particularly given the meteoric rise of China and its achievements in women’s education.

Elizabeth Chan, a British Chinese actress, says acting has offered an insight into how society sees Chinese women, calling parts on offer to her “massively stereotypical”.